Web design becomes more important again
Until recently, not every SEO thought a lot about web design. But important but hard to measure factors like “What does the customer feel when looking at my website?” become more relevant. Especially in times when search engine advertising like Google Ads becomes more and more unprofitable thanks to numerous adblockers.
Investments in web design pay off. Information that does not trigger emotions is remembered less often. What triggers emotions varies from person to person. Therefore it is important to address and take up many different levels and points of view. This can be done with pictures, texts, videos and design elements. This way a landing page can become more complex and valuable over time.
In the end, you don’t come to test it. With A/B testing, websites can be optimized sustainably and statistically significant.
Learn more about why proofreading is an important factor in search engine optimization.