The persona: Philip Peters, 35
Philip is a bank manager. He earns well, has a nice flat and an expensive car. On social media he follows public and private media, mostly from the conservative-to-centrist spectrum, and keeps up with stock market news.
Philip’s persona is modelled on the adaptive-pragmatic middle: the utility-oriented, flexible centre of society — with a general acceptance of achievement and personal responsibility, and consumption as part of a good life.
The feed
A real Instagram account was created for the persona and the algorithm was trained: swiping through reels for 15 minutes, watching and liking fitting videos twice, skipping unfitting ones quickly. The For You page was then screen-recorded. For the installation, the material was translated frame by frame into a silkscreen halftone; the displayed texts are inspired by the originals but rewritten to respect copyright and personality rights.
Video work, 5:03 min, silent — silkscreen halftone, word-by-word text
Printed fabric panels on an aluminium spiral · Part of “inside / outside bubbles”, Dortmunder U, 2026